Love is Uninterrupted

DETAILS

UNINTERRUPTED, an all-digital sports programming network with original content from the athlete’s perspective, and Athletes for Impact teamed up with internationally renowned athletes and activists, Megan Rapinoe and Sue Bird to launch Love is Uninterrupted, a bold campaign to raise awareness and funds to protect youth against homophobic violence and bullying.

I was asked to create a website for Athletes for Impact. I redesigned their website to showcase their work and provide accessible digital assets to promote Love is Uninterrupted campaign.

Client: Athletes For Impact
Scope: Web

Launch Website

APPROACH

The website launched in June, corresponding with Pride Month to promote awareness against violence, bullying, and empower allies of LGBTQ. The style was steered by the previous version of the site, the challenge was to carry over existing visual elements into a new modern framework.

CONTENT

The social empowerment campaign rallied many visitors to take action, by sharing and promoting the campaign through social media. I created a platform to showcase Athletes for Impact’s vision, the new website and management system provided the ability to better present and manage their online presence across multiple devices.

ENGAGEMENT

I structured the presentation of their campaign to help communicate with new visitors and provide shareable digital assets. One of the key features on the website was to create a mailing list and shareable graphics to engage and improve their conversion. The site is fully responsive, and I implemented interactive elements – including engaging info-graphs and charts.

View this post on Instagram

@sbird10 & @mrapinoe’s designed an exclusive hoodie with an important message. ⁣ In an effort to end homophobic violence and bullying, @sbird10 and @mrapinoe collaborated with @melodyehsani on a custom hoodie to acknowledge, empower and educate allies of #LGBTQ youth of color. every detail on the design matters. from the lambda symbol to stonewall tribute, not one of the 200 hoodies is the same, but together they unite wearers in support of intersectional young people who are too often marginalized and who face disproportionate levels of attacks and barriers every day. ⁣ love is loud. love is freedom. stand up for queer youth of color, for people and organizations doing the work that celebrates and protects them and for love with Sue and Megan through our campaign @athletes4impact – details in bio. @mpjinstitute @translatinacoalition

A post shared by UNINTERRUPTED (@uninterrupted) on Jun 14, 2019 at 12:53pm PDT

View this post on Instagram

@kingjames and the @uninterrupted fam closed out #Pride month in style with @mrapinoe & @sbird10’s exclusive hoodie ???? #MoreThanAnAthlete

A post shared by UNINTERRUPTED (@uninterrupted) on Jul 1, 2019 at 8:19pm PDT

IMPACT

Love is Uninterrupted campaign was overwhelmingly positive, star athletes like LeBron James wore branded hoodies and increased traffic to the website.