Russell Westbrook Why Not? Foundation


The mission of the Russell Westbrook Why Not? Foundation is to inspire the lives of children, empower them to ask “Why Not?” and teach them to never give up. The foundation works to help children that are facing hardships of any kind and when faced with that adversity fight to succeed and to never give up.

Founded in 2012, the Russell Westbrook Why Not? Foundation is dedicated to supporting community based education and family service programs while encouraging youth to believe in themselves. For the past five years I’ve helped creating digital and physical assets for the Foundation’s events.

Client: Russell Westbrook
Scope: Branding, Web, Interactive, Print

Launch Website


The first task was to create a logo for the foundation, enduring an identity that would symbolize Russell’s foundation. The logo would be displayed in a wide range of mediums including stationary, posters, shirts, web, social, and more.


First announced in April 2014, Russell’s Reading Room promotes literacy for children in Oklahoma and Los Angeles by providing them access to books and a safe environment to read. In partnership with Scholastic the Russell Westbrook Why Not? Foundation has now opened 30 reading rooms, 13 in Los Angeles and 17 in Oklahoma City. I helped creating logos and graphics to support his reading room openings.



Westbrook and his Why Not? Foundation host a charity bowling event each year. The event gives those on hand a chance to interact with Westbrook and several of his Thunder teammates as they bowl. I have created designs for the past five events including T-Shirts, banners, bowling pins, snapchat filters, wristbands, and more.

Various Snapchat Filter Designs


I designed various T-Shirts for foundation’s events and other graphic elements such as snapchat filter designs (shown above).


The foundation seeks to “inspire the lives of children, empower them and ask ‘Why Not?’” I have created media elements to support Russell’s mission and community. His foundation events have been a success getting lots of media coverage.




This is a unique website which will require a more modern browser to work!

Please upgrade today!