Ryan Sheckler
DETAILS
Established in 2008, the Sheckler Foundation is a way for Ryan, his family, friends and business associates to give back to the community and action sports industry they love. Their mission is to support great causes that directly benefit and enrich the lives of children and injured action sports athletes, inspiring them to “Be the “Change”.
Sheckler Foundation wanted to help promote their social media channels. I helped design a sweepstakes page to increase and drive engagement.
Client: Ryan Sheckler
Scope: Social
INSIGHT
The goal was to increase Sheckler Foundation’s social media footprint. By entering a valid e-mail address on the Foundation’s Facebook page, fans had the opportunity to win various prizes. Fans also were encouraged to share the sweepstakes on their social media channels; for each friend who entered through their link, the user received additional entries.
IMPACT
The Sweepstakes helped generate thousands of entries and likes. The Sheckler Foundation Facebook page currently has more than 130k likes and followers.