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Swatch

DETAILS

Swatch is a Swiss watchmaker that designs, manufactures and markets watches for men and women. Swatch wanted to increase awareness and drive engagement through a digital and social media campaign.

I helped design a cross platform campaign that engaged existing Swatch social media community in addition to new fans by leveraging major social media channels of Coco Ho.

Client: Swatch
Scope: Social

INSIGHT

The goal was to increase Swatch’s social media footprint and raise awareness for Swatch’s sponsorship of Coco Ho. I helped create #SendMeToCali campaign by designing graphics for Coco’s social media channels. By entering a valid e-mail address on Coco’s Facebook page, fans had the opportunity to win a trip.

Fans also were encouraged to share the sweepstakes on their social media channels; for each friend who entered through their link, the user received additional entries.

IMPACT

The Sweepstakes generated thousands of entries within a month and generated qualified e-mail leads for Swatch. It raised awareness for Swatch’s sponsorship of Coco Ho and the Swatch Women’s Pro Trestles.

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